The main thing for newbies, like myself, is creating a good, solid web site with excellent content. You can submit parts of it, the articles, to other places to help you build traffic. You can place ads very simply using AdSense and affiliate based on “natural fits.” And keep working on what works for you. I have learned a lot so far and you will too.
The first thing you need is web development software. This is what you use to actually create your site. Now this kind of software can cost anything from a 0 to a 00+ but you want to do it for free. Luckily, there is some descent free web design software for download on the internet. I found Kompozer. It’s easy to use, if you have any type of experience using a word processor or other similar applications, you should be alright using Kompozer. Now you’ve downloaded your software we can start with the design.
Before you set up your own site, you’ll need to select a domain name. This very process could help catapult you to the top of search engines. Too many people think the domain name needs to be the same as their business name. Not so! You maybe called ‘Love Pet Dogs’; but your domain name would be better entitled ‘Dog Walking in New York’. You can have the logo as Love Pet Dogs, but it is what you’d expect people to type into the search box to find your business that’s important. Yet if everyone knows your company name (branding). Then go with that for the domain name.
This is exactly how the Google Page rank algorithm works. The more links there are from other websites to your website, the more authority your website has. But not all incoming links are equal: an incoming link from a website that has a lot of incoming links carries more weight than an incoming link from one that has few or none.
At this moment, cgi scripts catch my attention. Cgi is short for Common Gateway Interface. They need a bit of tweaking in order to work because they must run on the web server on the host. Recently i had the chance to install a cgi script on a server. It took me a few days of tweaking and communication before it worked, as it should. They are not for the faint-hearted beginner. But once the beginner has acquired the necessary knowledge, these scripts shouldn’t be a problem to install. Once they work, you can forget about them, because they will run by themselves, automatically.
A blog attracts more Web traffic. Even if no one ever reads your blog, posting to it regularly can be a tremendous boon to your search engine rankings because search engines love fresh content. Any website with new content will come up earlier in search engine rankings than a site that hasn’t been changed in months (or years). Meanwhile, the traffic an email newsletter drives to your website consists of those who already know you, not new prospects and leads.
Come back to the site for more marketing tips, or to leave a comment and your own advice. I am always searching for information on this topic and on the topics of money and finance. And remember, your web site may be a lot of work, but, it is rewarding — I am very proud of my site and how much I have learned in a short period of time. I was with some friends the other day who did not understand that i had created a real web site and who knew nothing about this potential revenue stream. They looked at my site and were stunned that I had created it: it felt good to get such high compliments from my friends and it feels good for me to look at my site and feel that sort of pride.