Before you set up your own site, you’ll need to select a domain name. This very process could help catapult you to the top of search engines. Too many people think the domain name needs to be the same as their business name. Not so! You maybe called ‘Love Pet Dogs’; but your domain name would be better entitled ‘Dog Walking in New York’. You can have the logo as Love Pet Dogs, but it is what you’d expect people to type into the search box to find your business that’s important. Yet if everyone knows your company name (branding). Then go with that for the domain name.
Both inspire trust in the visitor. Inspiring trust depends more on the tone you take than the format. If you’ve spent time composing your email newsletter, it will show, and that certainly inspires trust. A blog, with its rapid-fire and often impassioned comments, can convey a sense of impulsiveness, which rarely inspires trust. Trust is important on the internet (a very anonymous medium), because unless people trust you, they’re not going to buy from you.
Next I went into affiliate marketing. The concept is simple. My website serves as a storefront for other merchant’s advertising banners. When people who are attracted by the merchant’s banners, click on them, they got transported to the merchant’s website. If the visitor buys anything, a percentage of the purchase price will be paid to me.
Then a MLM company that calls themselves SkyX (Not their real name) came to the scene. They were supposedly going to revolutionize the world of online business. They operated their business very much like a pyramid scheme, with their main products being a web design software, some learning tool and web hosting for one year that teaches one how to make websites. To me at that time, it was the product I was looking for. Being so very new to the Internet, I did not try to look at other options.
It’s something I’ve always wanted, my own website. Not for any particular reason, just to have a presence on the internet. Anyway I got my hands on a copy of an ebook that promised you could “create your own website by 3:45 this afternoon”. I read the eBook and it seemed simple enough, so i thought what the heck I’ll give it a go. So I put the eBook in a safe place and tried to designing a website from scratch without any more help. Oh and I forgot to say, without spending any money.
Designing and creating your own website is no excuse for any of these issues as it is easier than ever to achieve the website you want with a wide range of options available and a few simple tips to bear in mind.
No need to learn HTML – This means you can build your website even if you do not have a background on HTML, though HTML knowledge is a plus. Web building is easier if you use software because it already has a built-in Html coding. No more hassle in learning HTML codes and programs.
Making e-books presented a need for a completely different range of knowledge and skills that are built up upon each other. It is not as easy as it looks. For those who do not know much about computers, Internet and web designing, it can be quite a struggle!